NewIntroducing PartnerView. Software built for partner services firms.Read the field note →
Sales Software category

CRM

A CRM that models how partner services firms actually sell.

Evaluate this against your current sales tool. Comparison below.
Overview

How CRM works.

Generic CRMs are built for transactional SaaS sales teams. A partner services firm sells differently: multiple champions per deal, partner co-sell relationships, a license side and a services side running in parallel, and discovery that needs to carry into delivery. PartnerView includes a full CRM, built around how partner services firms actually sell, rather than adapted from a tool designed for someone else.

Where it breaks today

The specific problems CRM solves.

01

Generic CRMs flatten every deal.

A transactional pipeline treats a small license renewal and a six-figure services engagement the same way. Partner services deals carry structure that a generic CRM has no field for.

02

One champion is a single point of failure.

Most CRMs track one primary contact per deal. When the deal is really closing on three relationships across two departments, the CRM cannot hold that picture, so it lives in a rep's head.

03

The CRM and the delivery system never talk.

Discovery captured during the sale lives in the CRM and dies there. Delivery starts from a blank page and rebuilds it.

Compare

How a generic crm compares to PartnerView.

A generic CRM PartnerView
Contacts per deal One primary contact. Multi-champion mapping with per-champion context and a primary designation.
Deal model Every deal treated the same. Practice line, ARR and services split, budget captured separately from quoted value, deal relationship types.
Qualification A separate tool, or nowhere. MEDDPICC native to the deal record.
Discovery Captured in the CRM and lost at handoff. Discovery snapshot-promotes into the project at close.
Pipeline Generic stages. Admin-configurable stages with color-coded Critical Date urgency.
What PartnerView does

The capabilities.

Multi-champion relationship mapping.

Track every advocate on a deal, mark the primary, note the context per champion. The org map lives in the system, not in a rep's memory.

A pipeline built for consultative deals.

Deal records carry practice line, the ARR and services split, critical dates, and the budget the prospect actually has.

MEDDPICC native to the deal.

Structured qualification built into the deal record, not bolted on from a separate tool.

Discovery that carries into delivery.

The discovery document captured during the sale snapshot-promotes into the project at close. Nothing is re-keyed.

Cmd+K across every entity.

Type three characters, hit enter, you are on the deal. The palette spans leads, deals, companies, contacts, projects, tasks, invoices, quotes, and the rest of the catalog.

Quick Deal templates.

Pre-filled deal patterns for the firm's recurring shapes (monday.com partner license plus services, vendor sub, partner-led co-sell, retainer expansion). Spin a new deal from a template and required fields, MEDDPICC defaults, and the quote scaffold pre-fill. Admin authors templates per practice; the central Quick Deals tab in the approvals inbox collects what gets submitted.

Full capability set

Everything in CRM.

Leads and lead conversion

Capture and qualify before the deal exists.

  • Lead capture from referrals, inbound, and partner introductions
  • Admin-managed lead source categorization
  • Lead status workflow: New, Contacted, Qualified, Nurturing, Converted, Lost / Disqualified
  • One-click convert-to-deal with data pre-filled from the lead
  • Configurable intake forms with up to 12 field types, including a product selector linked to the service catalog
  • Three embed surfaces for partner microsites: JavaScript snippet, iframe, hosted URL
  • Round-robin assignment with fair-distribution tracking, plus single-owner and fallback rules
  • Attribution preserved through convert-to-deal: source lead id, captured interests, and partner referrer carry forward

Companies and contacts

The relationship and account layer, kept as a real system of record.

  • Company master records with industry, size, and location
  • Company detail with tabs for tech stack, deals, contacts, projects, and activity history
  • Contact records linked to companies
  • Contacts assignable as Champion, Decision Maker, or Influencer on deals
  • A single contact can serve as a champion across multiple deals

Deals and multi-champion mapping

Deal records that hold the structure a partner services deal actually has.

  • Deal records with practice line, owner, source, and pipeline stage
  • Estimated value split into ARR and services
  • Critical Date field with a color-coded countdown widget
  • Budget capture kept separate from quoted value
  • Multi-champion support with primary designation and per-champion notes
  • MEDDPICC qualification native to the deal record
  • Deal relationship types: Founding, Expansion, License, Renewal
  • Auto-generated renewal opportunities 90 days before renewal date, with the prior deal's quote carried as the starting point
  • Renewal-source flag separates new business from renewal revenue in reporting

Global search and saved views

Find anything in three keystrokes. Save the searches the team runs every week.

  • Cmd+K palette over 13 entity types: leads, deals, companies, contacts, projects, tasks, invoices, quotes, partners, people, escalations, requirements, time entries
  • GitHub-style tag syntax in the palette, for example type:deal owner:anish status:open
  • Saved searches with team-share, so the team sees the same filtered list by default
  • Search analytics on which queries the team runs most often

Pipeline

A pipeline view built for the consultative sales process.

  • Kanban pipeline board with drag-and-drop between stages
  • Admin-configurable stage names and order
  • Click-through from any deal card to the full deal record

Quick Deal templates

Pre-filled deal patterns for the firm's recurring shapes, so the common deals do not get rebuilt from scratch every time.

  • Named templates per practice for the firm's recurring deal shapes
  • Each template carries a field config (which fields show, which are required), pricing defaults (hourly with default rate and hours, or flat with default amount), a default turnaround that seeds the target date, and a configurable approver
  • MEDDPICC defaults seed alongside the field config
  • Quote scaffold pre-fills from the template
  • Central Quick Deals tab in the approvals inbox at /admin/approvals collects submitted quick deals routed to the current approver
Where this lives

How this maps to your workflow.

See CRM handle your actual work.

Bring an active engagement. We will model it in PartnerView live.

Get a demo